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January 15-18, 2018

Schedule Subject to Change
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Tuesday, January 16 • 2:00pm - 3:15pm
The Grind of Creating Meaningful Content: Tools and Tips for Feeding the Content Beast

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With so much content vying for attention, how can theaters connect with audiences in meaningful ways? This session will look at how printed pieces, blogging, podcasting, infographics, and social media are used to tell your story and engage audiences. Explore strategy, workflow, and the tools used to support the constant creation of quality content. Hear specific examples of our successes (and our mistakes) that will help you produce results. 
Speakers
GI

Gina Izzo

Gina Izzo is the Marketing Manager at Bryn Mawr Film Institute, an independent nonprofit arthouse movie theater and film education center in the Philadelphia suburbs. Izzo joined BMFI in 2014 and specializes in sponsorship management, event production, and trailer editing. After earning... Read More →
CL

Charlotte Linton

Charlotte's fascination with film began upon her first viewing of Ray Harryhausens' classic, Jason and the Argonauts. With her discovered passion for the art of cinema, she pursued a film degree and developed a knack for stop-motion animation which transformed into a teaching position... Read More →
avatar for Denise Treco

Denise Treco

Director of Communications & Marketing, Jacob Burns Film Center
Denise Treco, a public relations and marketing professional with more than 25 years experience in various industries/sectors including nonprofit, publishing, and entertainment, joined the JBFC in 2004 as Marketing Director. A classic movie fan, her DVR is set record every Montgomery... Read More →
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Lori Zakalik

Lori Zakalik is a film marketer with experience managing social media accounts, creating content, and “putting butts in seats” for art house cinemas. She currently works as the Cinema Marketing Manager at BAM (Brooklyn Academy of Music). Prior to joining the BAM team, Lori was... Read More →

Tuesday January 16, 2018 2:00pm - 3:15pm MST
St. Moritz | Zermatt Resort
  Marketing

Attendees (103)